Cookies Policy

This cookie policy helps you understand what cookies are, the types of cookies we use, and how we use them—that is, what information we collect using these cookies.

This policy also tells you:

• how the collected information is used, as well as all relevant and necessary details to help you understand and give informed consent to our policy
• whether data is transferred to third parties, and which ones
• how to manage and delete cookies
• how to contact us if you have questions

Important: You can modify or withdraw your consent to the use of cookies at any time (see below under “How can I control cookie preferences?”).

What are cookies?

A cookie is a small text file containing information, stored on your device (computer, tablet, or smartphone) when you visit a site or app. They are used to store data such as your preferences, login sessions, and other relevant details to enhance your online experience. Cookies allow websites to remember your actions and preferences over time, which can make browsing more efficient and personalized.

Most cookies are deleted from your device when you close your browser (session cookies). Others remain on your device and can recognize you when you return to the same site (persistent cookies). You can block the use of cookies in your browser by restricting or disabling their storage and reading (see below under “How can I control cookie preferences?”).

What types of cookies are used on this site?

Necessary cookies

Necessary cookies are essential for the proper functioning of our site. They ensure basic features such as page state tracking, and navigation. Here's how these cookies work:

These cookies do not collect personally identifiable information. They do not track your browsing behavior outside of our website, and they are essential to provide you with a seamless online experience.

Note that these cookies are enabled by default when you visit our site. They do not require explicit consent, as they are essential for the proper operation of the website and its services.

Statistics cookies

Statistics cookies primarily collect anonymous information about your browsing behavior. This helps us understand how you interact with our content, which pages you visit most often, and how you use our site overall.

Specifically, we use Google Analytics, a website analytics tool provided by Google. Here's how statistics cookies work:

• Anonymous data collection: When you visit our site, Google Analytics enables cookies that collect data such as your IP address, browser type, operating system, and the pages you visit. This data is anonymous and does not identify you personally.
• Comprehensive analysis: The data collected by statistics cookies gives us an overview of how users interact with our site. We can identify popular pages, less-visited areas, and how visitors engage with our content.
• Improving user experience: By better understanding your preferences and behavior, we can enhance the user experience on our site. This allows us to adapt our content based on what users appreciate most.

Note that statistics cookies do not store personally identifiable information. The data collected is aggregated and anonymous.

If you do not want Google Analytics to track your behavior, we recommend installing the following browser add-on to disable data collection: https://tools.google.com/dlpage/gaoptout?hl=fr

Marketing cookies

Marketing cookies collect anonymous information about your browsing behavior and interactions with our content. This helps us better understand your preferences and personalize future interactions with our website.

Specifically, we use marketing cookies for two main purposes:

• Ad campaign tracking: When you interact with our ads on platforms like Google Ads and Facebook, cookies are activated to log these interactions. This lets us measure campaign effectiveness, count clicks, views, and user actions in response to our ads. This info helps optimize our marketing strategies.
• Retargeting (remarketing): Marketing cookies enable us to set up retargeting campaigns. If you visit our site and interact with certain pages or products, these actions are logged via cookies. Later, when browsing other sites or platforms like Google or Facebook, you may see our ads tailored to your past interactions.

Note that marketing cookies do not store personal info such as your name, address, or contact details. The data collected is anonymous and does not allow for direct identification.

Why are marketing cookies useful for us?

We use these cookies to show targeted offers both on and off our website while you browse. These cookies also help determine whether a user visited our site after seeing one of our ads. The goal is to evaluate our audience and our ability to convert visits into meaningful interactions, whether on our site or elsewhere.

This classification of cookies supports us in tracking the number of visitors and mapping user pathways. This allows us to tailor and improve how our site functions to better meet your information needs.

How can I control cookie preferences?

On your first visit to our site, you can accept or refuse certain types of non-essential cookies using our cookie management banner. You can also change your cookie preferences at any time via the options below:

You can also disable all cookies via your browser settings. Note that disabling cookies may affect some features of our site (see “Necessary Cookies” above).

Browser Cookie Settings

• Google Chrome: https://support.google.com/chrome/answer/95647?hl=fr
• Internet Explorer: https://windows.microsoft.com/fr-FR/windows-vista/Block-or-allow-Cookies
• Firefox: https://support.mozilla.org/fr/kb/cookies-informations-sites-enregistrent
• Opera: http://help.opera.com/Windows/10.20/fr/cookies.html
• Safari: https://support.apple.com/guide/safari/enable-cookies-ibrw850f6c51/mac
• Arc: https://thebrowser.company/privacy/

Changes to the cookie policy

We reserve the right to update this cookie policy to reflect technological changes, updates in our cookie management practices, and to comply with legal requirements. We encourage you to check this page regularly to stay informed of updates.

If you have any questions about our use of cookies, please contact us by email at: media@mhaf.ch

Thank you for your trust and understanding regarding our use of cookies to enhance your online experience.